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Grooming Products

BAXTER OF CALIFORNIA WAS CREATED TO DEFY THE EXPECTED. Our thoughtfully curated collection of superior hair, skin, and shave essentials are designed to unleash what makes you, you. You’ve got your own story, your own signature statement. We offer a curated collection of grooming must-haves to free your best self and fuel your next level. Our superior assortment of hair, skin and shaving essentials gets the job done in the simplest, most powerful way possible. Since 1965, our top-notch products have proven that premium doesn’t have to be pretentious. Performance is everything so every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles. Baxter of California. Grooming to Live Life True Since 1965.

When we started this journey nearly 19 years ago, we knew one thing for certain: There were plenty of skincare companies that made luxury, efficacious products for women, but no one was addressing the needs of the modern man.

So, we stayed close to our customers (we still do) and listened to what they wanted–and what they didn’t.

What they wanted were no-nonsense products that worked as advertised and used the best ingredients–and were never, ever tested on animals.

Nothing complicated. Nothing cosmetic. Just superior skincare.

Welcome to the #1 best-selling men’s skincare brand!

Timeless grooming, tailored for men - 1922 by J.M. Keune

Brought to you with pride by three generations. Way back in 1922, Jan Keune took his ambition and turned it into a hair care brand. Now his son and grandsons have bottled his courageous spirit for brave and daring men everywhere. 1922 by J.M. Keune is a tightly edited collection of timeless grooming staples. Made in The Netherlands, enriched with homegrown ingredients, and perfected by science. Every single product, from hair gel to beard balm, does what it’s supposed to: bring out your best.

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COVID-19 Guidelines for our Clients:

We will not be able to service clients that have:

Clients will also be asked to sanitize hands and wear a mask upon entering the shop.